Making the Ask
Sean Pendergest
Fundraising Coordinator
For help, advice, tips or tricks, email Sean:
1/ Identify Potential Donors
Create your donor web, and list names of people that come to mind.
2 / Share your "Why"
You've committed to a big challenge, why do you care enough to do it? Share that story with your potential donors, and you're sure to catch their attention more than an elevator pitch.
3 / Explain raiseRED
Share what their donation goes to. How their donations are helping children with pediatric cancer and blood disorders. 50% of funds go to the care for these patients, and the other 50% goes to the research to help future patients.
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pssst.... now's a good time to check out our templates.
4 / Ask for a donation.
You've shared why this is important, now try the below phrase, and remember to ask for a specific amount of money!
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"Would you consider supporting me with a $50 donation?"
5/ Thank Them!
If you get a "not today" response, no worries! Ask if they know anyone who might be interested supporting this cause.
If you get a "sure!" send them your link, or ask them to make a check payable to the University of Louisville Foundation and then run that check to a member of the Executive Board within 48 hours!
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Regardless of their answer, thank them for their time and consideration (and hopefully their donation!)